There is a perennial demand of talent in the industry. Shuffling of personnel from one agency to another is still on. The client-servicing arena is very crucial. They are the delicate link between the client and the agency. Communication skills are tested here, as they have to communicate to the agency the mind of the client. Vacancies in this field call for individuals who go out into the market to get the right brief and then sell the ideas. The job market opens its arms to embrace this category. As it is through them that businesses can grow. Their sharp minds and shrewd conversations can make agencies opens their doors wide to growth.

Media personnel have grown from the minuscule one-man-army that would handle release orders, negotiate deals and send material to a full-fledged part of any agency. So vast has this faculty developed that media houses too are floated and have gotten a name for themselves. Full-fledged buying and media planning is carried out in these agencies. Simply translating to a demand for media personnel. As a beginner you get to do the basic but experience enables you to negotiate deals with publications and talk your way to discounts.

The creative group is the foundation of a sound advertising agency. It includes Art Directors, Creative Directors, Visualisers, Copywriters and the mandatory DTP operators. For an entry in this category, you can enter at a trainee level. A basic stipend is paid. But if you are a quick learner and passionate about your work you will easily climb the echelons of success.

However the job market is quite tight in this category. You may get admitted at the lower levels easily but sheer quality is demanded at the top levels. The ever-increasing pressures at these levels expedite the exit from this category. No doubt vacancies loom in the corridors of the studio. However the pay packets get heavier as the workload and levels increase. Even a DTP can expect a 5 figure salary if he delivers good work.

Liberalization dawned and international goods have flooded the market. Competition has grown even more critical. Ad agencies now face competition on an international level from MNC brands. On the other hand if you end up with a job in a widely spread agency you can expect to be transferred overseas. Growth prospects are immense.

India has become a hub for many nations. As products launch and grow so does the job market. And if lady luck is charmed with you, boundaries just disappear.