Billboard Advertising

Large outdoor signboards displaying a product are called billboards. Billboards or hoardings are usually made of large wooden frames. They are available with lighting or without lighting. The cost depends on the lighting and the space contracted.

Billboards are normally 20 feet and above. It varies from place to place. They are bigger at highway locations than at the railways sites. The billboard comes to life with its design. You can recruit an ad agency to design your billboard. Even billboard companies have their own in-house agency. However it is more economical to employ the billboard company for your hoarding.

With modern technology digital billboards and tri-faced billboards are moving the market. Digital billboards allow long messages to run continuously across the screen. In Europe innovations are on to make digital hoardings interactive. Tri-faced billboards are triangular panels that can display three ads consecutively. Vinyl strips are cut and placed on these panels to make one ad display at one time. Thus when the panels rotate and pause you can see three different ads. Their rotating movement attracts the passing crowd.

Some billboards consume some more space than what is allotted. Undoubtedly it comes at an extra cost but the end look is extremely attractive. For instance the Ariel hoarding used the clothes clip above the hoarding. The red clips above the white hoarding were certainly attractive.

A billboard is viewed mostly by those who are driving or walking by. Thus the hoarding has only a few seconds to make the product noticeable. Hence very few words are used on a billboard or hoarding. For instance: Santro Xing – The sunshine car, Pepsi – yeah dil maange more, etc.

Placement of your hoarding too is very important. As it gives maximum coverage to every passer-by your target audience is lost. Hence you have to find which best place can give you maximum reach to your target audience besides the other classes.

With billboard advertising gaining momentum organisations that oppose it too are gaining strength. They claim that the scenic beauty of a place is lost due to excessive hoardings. The environment is affected as some trees are felled and greenery is cleared. Hence be aware of any oppositions of a particular area before you put your best foot forward.

This entry was posted on February 7, 2010 at February 7, 2010 and is filed under Advertising Agencies. You can follow any responses to this entry through the RSS 2.0 feed.