Careers In Advertising

Advertising has been a lucrative option since a few decades past. But people in India still stereotype advertising as a limited field. It is only those who are in the field have an understanding of the careers in advertising.

To begin with advertising is basically divided into two parts. The Marketing and the Media. The Marketing section under it begins with the Client Servicing department. Followed by the Creative Department. The Media department is from where the ad flows to the publication. At the helm of all affairs is the Management department that mediates what comes in and what goes out.

Now how does it all begin? There is a product that has to be launched in the market. Good or bad the product has not been born in the eyes of the public. So a pitch is prepared where a particular advertising agency goes to the makers of the product and pitches for the account. Ideas and processes are thrown across as to how the product will be made the best seller. How the product will enter the market and leave a mark.

Now even to pitch, a thorough understanding of the product is required. It is here that the client servicing provides insight to the creative department on the product. The mindset of the target audience is judged, the age group is defined. Heavy-duty research is implemented. The creative department then get into the thinking mode. They think out of the box. They try to come up with something that is never done or seen before. An innovative idea.

Once approved by the various hierarchies it gets into production. The advertisement in the form of a stand-alone ad or a campaign is devised and presented to the client. If the client approves of it, then the ad is finalized, fine tuned and sent to the media department who gets a good quote after negotiations with the publications. And with the release of the ad the product is launched.

Now it is up to an individual to know where his potential lies. There are colleges and degrees attainable in India that polishes you in that line of thought. Or the best option is to work as an intern in an ad agency. Gain knowledge of all the departments and then make up your mind.

Related posts:

1. Media Jobs
2. Marketing Jobs
3. Advertising Agency

This entry was posted on February 7, 2010 at February 7, 2010 and is filed under Advertising Jobs. You can follow any responses to this entry through the RSS 2.0 feed.